Healthcare IT Public Relations
Med-Info Chip
Skyscape
The TriZetto Group
Versant
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PR Agency Case Study for Healthcare IT Public Relations

Healthcare IT Public Relations

Med-Info Chip
Med-InfoChip LLC is a tiny company founded by Dr. Carl Franzblau and Jay Kaplan. These semi-retired, longtime friends had become frustrated by the repeated hassle of trying to remember and fill out their personal medical history on endless forms during visits to their various doctors. If this was a hassle, Franzblau and Kaplan realized, there were sure to be many more critical situations where easy access to medical information was even more critical. For example:
  • Business and leisure travelers who need medical attention on the road
  • Anybody incapacitated during a medical emergency
  • Campers and students who are away from home
  • Elderly trying to manage multiple prescriptions with their pharmacist
With start-up funds pooled from their personal bank accounts as well as friends and family, Franzblau and Kaplan conceptualized a device that could address all of these needs. The device, called Med-InfoChip, employs tried-and-true Filemaker Pro software, but in a refreshingly novel way defined by its simplicity. Med-InfoChip enables a person to organize, carry and maintain their personal medical profile at all times. Designed to be worn around the neck, attached to a keychain or carried in a wallet, this lightweight, affordable “plug ‘n’ play” device inserts into a USB port on any computer for easy access by a patient, physician or emergency responder. For more information, visit www.med-infochip.com.

Skyscape
Developer of mobile solutions for the medical/healthcare community.

The TriZetto Group
The TriZetto Group (NASDAQ:TZIX), one of the nation’s largest providers of software and services to managed care organizations.

Versant


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