All companies—regardless of the industry—collect an enormous amount of data. This data tells a lot about the “who,” “what,” “when” and “how many.” Yet this data also contains a hidden asset that can’t be seen in a spreadsheet or chart—it’s the “where” and it provides a significant competitive advantage. By leveraging the power of location, Pitney Bowes MapInfo enables organizations to precisely and confidently make more informed decisions and meet business objectives. Having invented the desktop mapping industry and then successfully moving the technology to the enterprise, the company is once again at the industry forefront, leading the charge in the creation of a new business category—location intelligence. Location intelligence helps organizations uncover patterns, risks and opportunities that are overlooked with traditional spreadsheets and analysis tools. Pitney Bowes MapInfo offerings encompass software, services and data, providing end-to-end location-based solutions deployed across the desktop, Internet, wireless devices, intranet and enterprise.

Schwartz PR Strategy

A client for more than 16 years, Schwartz has played a critical role in establishing Pitney Bowes MapInfo as a pioneer in location intelligence, managing the company's PR activities through its launch, initial public offering and recent acquisition. Leveraging the company's vast customer base, Schwartz has secured a plethora of user case studies and feature articles detailing how customers in telecommunications, insurance, financial services, public sector, retail, restaurants and real estate use Pitney Bowes MapInfo location intelligence to gain a competitive advantage. Coverage, which spans vertical, trade and national consumer and business media, has helped the company become the recognized leader in location intelligence software, services and data.

Results

• The result has been a consistent, 17-year stream of feature stories in key vertical publications like Insurance & Technology, Chain Store Age, Federal Computer Week, RCR Wireless News, ABA Banking Journal, top tier computer publications including eWeek, Computerworld and Information Week and in mainstream business publications such as Investor’s Business Daily, The New York Times, BusinessWeek and The Wall Street Journal.
• The Schwartz team has leveraged Pitney Bowes MapInfo resource of customers, delivering case studies that have generated thousands of revenue-producing leads and have also served as an important component of the company’s overall sales package.
• In the past few years, Pitney Bowes MapInfo has transitioned its business model from standalone, desktop mapping software to innovative technology solutions that integrate within existing enterprise technology infrastructures as well as location-based predictive analytics solutions that help customers better understand their customers and markets. Once again, Schwartz is playing a key role in helping Pitney Bowes MapInfo to define and lead this new enterprise marketplace, just as it did for desktop mapping.