SCHWARTZ CROSSROADS

B2B PR and Marketing: Five Indispensable Blogs

I'm a technology PR person and, as you'd expect, I read a lot. Most days, however, I don't have time to look at blogs that won't give me readily usable information. So lately I've been sorting out the stuff I really must read from sites that provide food for thought, but are maybe a little more academic or philosophical.

I thought I'd share a short list of blogs that I believe consistently give readers relevant, immediately usable information about B2B marketing and PR.

1. Social Media B2B--I recommend this one to clients every time I get the chance. One or two posts a day, many with an eye toward lead generation. This blog's total devotion to B2B is impressive; I think they know their audience well.

2. Journalistics--Practical insight into how media relations is really practiced today. (And no, it doesn't begin with a Vocus or Cision list.) If I were managing a PR agency or in-house program, I'd read this to help gauge whether my team was keeping pace with changes in the media and in PR.

3. B2B Ideas@Work Blog--If you like HubSpot and the concept of inbound marketing, as do a number of Schwartz clients, you'll be interested in this ad agency's blog.

4. CK's Blog--Help for traditional marketers who need a guide on getting going with social media and making it integral to their programs.

5. Social Media Today--Essential (yes, really) compilation of posts on all aspects of social media from dozens of bloggers. Theory plus execution ... what could be better?

Posted by Laura Kempke on January 19, 2010 at 4:08 PM