Did you hear about Apple?
Rumor has it they are going to be making some big announcement on Wendesday...Like many other tech executives and PR folks, I will be watching the news conference to find out that latest surprise from Steve Jobs.
It looks like some of the data leaked out inadvertantly due to a CNBC interview with a McGraw-Hill executive, as reported here by Erica Ogg of news.com
The buzz has really started to rise. I just did a quick audit of Twitter volume for Apple using trendistic,
As you can see, the volume of the discussion is on a hypergrowth trajectory. Currently more than half a percent of all tweets are about Apple. With more than 27 million tweets a day, that translates into more than 162,000 tweets today. It will be interesting to see what it looks like tomorrow. I feel confident in projecting four of the key hashtags will be #apple #tablet #jobs and #(insert new product name)
Update (1/27 2:45 p.m) I just ran the chart again, and Apple is dominating with 6% of overall Twitter share of voice. That translates into a run-rate of 1.6 million tweets today. Impressive. More interesing will be the tonality analysis.
This shows the power of social media, when combined with some traditional PR approaches.
Tags: apple, measurement, social media, twitter
Posted by Mark McClennan on January 27, 2010 at 12:22 AM
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