Katie Delahaye Paine on Measuring Social Media Campaigns
Social media is an integral part of many companies' marketing programs today. Tech companies in particular no longer view social media as optional or an experiment; rather, it's a core element of their outreach to customers, partners, employees and other constituents. Naturally, companies are starting to think about how to measure social media's impact.
On Tuesday, February 2, Katie Delahaye Paine will speak at a Mass Technology Leadership Council breakfast seminar on measuring social media campaigns. The author of All You Need to Know About Measuring Social Media and the Complete How-To Guide to Measuring Social Media, Ms. Paine is widely known for her expertise in measuring PR, social media, media relations, public affairs, internal communications and blogs.
The February 2 event runs from 8:00-10:00 a.m. at the Foley Hoag Emerging Enterprise Center located at 1000 Winter Street in Waltham, Mass. Breakfast starts at 7:30 a.m. You can register here.
Schwartz is a sponsor of Mass TLC's social media group. We look forward to seeing you there.
Tags: PR measurement, public relations, social media, social media measurement, social media pr, technology PR
Posted by Laura Kempke on January 22, 2010 at 10:27 AM
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