Davida Dinerman
Davida Dinerman has been a member of the Schwartz Communications team since 1996. For a majority of her tenure, she has been well entrenched in the Security and Healthcare IT Practice groups. Additionally, Davida offers value in other technologies, from storage and disk-based backup to "green" technology. Davida and her teams couple creative strategies with an aggressive, hands-on approach. She provides clients with company positioning, market-influencing messaging and tactical results. Davida and her teams power hit clients into targeted trade and technology press, and business media.
In her position, Davida oversees strategic and tactical activities of her teams and interacts with clients on a daily basis. She also generates news and feature stories in media at all levels, facilitates analyst relations and handles speaking opportunities for her clients. Davida has placed her clients in such media outlets as USA Today, Investor's Business Daily, Wall Street Journal, Washington Post, The Boston Globe, CFO magazine, Modern Healthcare, Business Week, Talk America, MSNBC and WABU-TV. Davida has developed content for marketing collateral and ghost-written bylines for senior executives. Several of her teams have earned PR industry awards, including the Mercury Award and the Bell Ringer Award.
For the past six years, Davida has coordinated and managed one of Schwartz Communication's primary training programs, Schwartz College, where she not only teaches sessions but also develops a curriculum in which other Schwartz employees and people from the media and analyst worlds offer their unique expertise. This training program, where people learn and share knowledge, is one of the reasons why Schwartz is such a strong and impactful PR agency.
Prior to joining Schwartz, Davida served as the business development manager at Consultec, a consulting firm specializing in the design and development of customized technology-based training and support solutions. Davida earned her Bachelor of Arts degree in psychology from Dartmouth College and her MBA, with a concentration in Management, from the F.W. Olin Graduate School of Business at Babson College. She lives in Ashland, Mass. with her husband and two children, and is an avid tennis player.
Twitter: @DavidaDinerman
