Carol McGarry
With more than 20 years of high-tech marketing experience, Carol McGarry provides strategic counsel to agency clients, helping them to break through the media clutter and capture market leadership. She has worked with innovators in a broad range of technology areas, including consumer electronics, security, application management and financial technology. She leads the agency’s wireless, telecommunications and networking practice group.
McGarry joined the agency in 1993 as its fifth employee and first vice president, and has helped to build the culture of excellence that has fueled the agency’s growth. Over the years, she has been involved with many aspects of the agency’s decision-making and management. As creative director, she established the Creativity and PR Excellence Awards, which recognize outstanding achievements and encourage the creative contributions of all staffers across the agency. She also leads agency brainstorming sessions on behalf of clients.
Past and current clients include Macromedia, Lycos, Netegrity, CheckFree Corporation, Progress Software, Wildfire Communications, AXENT Technologies, MapInfo, StreamServe and Optier. Among her accomplishments, McGarry led the team that launched Macromedia’s Shockwave and Flash, creating enduring brands on the Internet.
Her award-winning work with teams at Schwartz has earned her industry accolades that include the Silver Anvil Award, Publicity Club of Boston’s Bell Ringer Award, Bulldog Reporter’s Award for Excellence in Media Relations and PR, the CES Marcom Award, and The Communicator Award. Her team won a 2002 Silver Anvil with client CheckFree for a nationwide campaign to evangelize electronic bill payment for consumers and a 2005 Silver Anvil for the campaign on behalf of Peppercoin, Inc.
McGarry has been quoted in The Wall Street Journal and has spoken at the Red Herring conference and the Publicity Club of Boston. She started her professional career in high-tech publishing and earned her B.A. at Harvard University.
