Data Center and IT Operations Public Relations

	Recent Data Center and IT Operations Public Relations Coverage
	New York Times Ashlee Vance features Schwartz client, Schooner Information Technology, in a story about how Silicon Valley is producing consistently smaller and more powerful chips. Link to Article
	Wall Street Journal As a follow-up story to The Wall Street Journal's "The Next Big Thing" list, Riva Richmond highlights the companies helping datacenters deal with the need for speed, availability and capacity, including Schooner Information Technology. Link to Article

Whether the driver is virtualization or cloud computing, data center technologies and services are subject to constant innovation and change. Schwartz Communications has deep experience in leveraging these trends to create and execute successful public relations campaigns for our data center and IT operations clients.

From virtualization startups to storage hardware and software vendors to managed service providers, our past and current clients represent the full spectrum of data center technologies and services. Some, like Dunes Technologies, Infocrossing, Vixel and Sistina, were purchased (by VMware, Wipro, Emulex and Red Hat, respectively); others, such as Rackable Systems, have grown into market leaders.

Schwartz begins each PR engagement with a thoughtful messaging workshop that strategically positions the client and its products within a new or existing market. We then introduce our clients to the reporters and analysts who generate the blog, IT, trade and business press that will raise their visibility with potential customers, partners and investors. We’re satisfied only when our PR campaigns meet or exceed the client’s overall PR goals.

Related Case Studies
	Vixel Corporation
	Panasas, Inc.
	Sistina Software

Our Data Center and IT Operations Public Relations Clients

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