Helen Shik
Senior Vice President
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Helen Shik joined Schwartz Communications in 1996. She has more than 16 years of healthcare public relations experience working with a wide range of medical companies. To meet the varied business goals of her clients, Helen has developed and executed strategic PR and social media campaigns with a focus on direct to consumer, physician education, crisis communications, brand and issue awareness, clinical trial recruitment and corporate/business positioning.
At Schwartz, Helen has worked extensively with companies in neurology, women’s health, oncology, orthopedics, gastroenterology, and cardiology, among other areas. Her clients include Accuray, Hologic, Abbott POC, Cyberonics, Inc., Northstar Neuroscience, EnteroMedics, Home Diagnostics, Calypso Medical, Heartstream (now Philips Medical), C. R. Bard Urology, Haemonetics, Proxima Therapeutics (now Hologic), Neuromonics, NDO Surgical, iCAD, Sanarus Medical, Genzyme Biosurgery, Pheromone Sciences, Agencourt and Wright Medical. In addition to developing positioning that resonates with the media and mentoring junior staff on media relations tactics, Helen works directly with senior reporters and producers and has secured coverage of her clients in outlets such as the CBS Evening News, Dateline NBC, the Today Show, CNN, CNBC, TIME, The New York Times, The Wall Street Journal, Parade, Reader’s Digest, The Dow Jones, The Associated Press, Forbes, Fortune, BusinessWeek, and Fast Company.
Helen has extensive experience working with the broadcast, business and health media. She has helped many clients launch newly FDA-approved therapies. Helen and her teams have won a long list of industry awards, including several Bell Ringer, Communicator and Bulldog Awards.
Prior to joining Schwartz, Helen worked in the PR group of Lehman Millet, a medical marketing agency, where she launched the first diagnostic tests for Alzheimer’s disease and worked with a local biotech company developing oral vaccines. At Cudaback Strategic Communications, she worked with a wide range of clients, including a medical device company with the first robotic solution for hip replacement surgery, The Smithsonian Institution, Computerworld, PCWorld and Arthur D. Little, Inc.
Helen earned a B.A. in political science from Boston University in 1987. She served for several years on the board of the Publicity Club of New England and is a current member of the Medical Marketing Association. She can be found on soccer field sidelines every weekend, rooting for her sons.
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Helen Shik
