Search Results from Schwartz Crossroads

Schwartz's Clients Take Home The Gold

Earlier this week, the Publicity Club of New England recognized the best public relations and social media campaigns and tactics of the past year. The Bell Ringer judges were senior practitioners from Chicago and Boston.Schwartz is proud that we have...

Posted in Schwartz Crossroads on June 9, 2010 10:22 AM

What Does Jobs' Keynote Mean to Consumer Tech Companies?

Today is a big day in the for consumer technology professionals…Steve Jobs’ keynote at the Apple WWDC. It is mostly showing off upcoming technology and putting the stake in the ground for competitors to try to beat. While there were...

Posted in Schwartz Crossroads on June 7, 2010 3:33 PM

Top News Source Surprise

I recently came across a new survey from the folks at the Pew Internet and American Life Project. They asked Americans how they get their news. Most get it from multiple channels - no surprise there. The channel results surprised...

Posted in Schwartz Crossroads on April 2, 2010 9:08 AM

SxSW Day 4: How Tweet It Is

There was a lot that went on today at SxSW, but it all seemed to revolve around Twitter. From @Ev’s keynote introducing @anywhere to panels, hallway discussions and hordes of techies tweeting while dancing and singing at TechKaraoke.Twitter does a...

Posted in Schwartz Crossroads on March 15, 2010 11:40 PM

SxSW Day 3: Creating A Connection

The day started off with a great Social Media Breakfast Austin/SxSW where I had a chance to hang out with a few hundred other social media professionals. I saw some old friends and met a few new people with some...

Posted in Schwartz Crossroads on March 15, 2010 1:17 AM

SxSW Day 2 - Financial Services in the Spotlight

SxSW today for me was all about something near and dear to my heart (and many of my clients) banking and payments. I managed to carve out enough time to attend three banking sessions. The sessions ran the gamut from...

Posted in Schwartz Crossroads on March 13, 2010 11:49 PM

SxSW - Day 1: It's the Human Network

SxSWIt’s a good thing I am a morning person and registered early, as this line demonstrates. Many of the folks in the line missed the first sessions. (This is the line to get into the exhibit hall to register) The first...

Posted in Schwartz Crossroads on March 13, 2010 12:41 AM

The Digerati Have Descended on Austin

SxSW starts today, and there will be five days full of panels, discussions and debates of interest to technology and consumer technology companies, social media and public relations professionals. I checked in this morning, and found out SxSW is not...

Posted in Schwartz Crossroads on March 12, 2010 11:37 AM

Old School Social Media Lessons You Won't Find In a Textbook

This week, I experienced the best and the worst that social media has to offer. One brand committed an epic FAIL, while another drove home some overlooked points and won respect (and likely customers).First, let's look at a case study...

Posted in Schwartz Crossroads on January 29, 2010 9:25 AM

CES Day 1: Fat vs. Thin

When it comes to CES in 2010, I am already noticing a dominant theme start to emerge in consumer technology at the show this year.  This year isn’t about smaller devices and form factors- it’s all about if you are...

Posted in Schwartz Crossroads on January 8, 2010 12:56 AM

Is there a more powerful brand than Santa Claus?

Is there a more powerful brand than Santa Claus? When it comes to holidays the only brand image that could potentially rival him is Cupid for Valentine's Day.For the past 100+ years, Santa Claus has dominated the holiday season. He...

Posted in Schwartz Crossroads on December 9, 2009 1:00 PM

Traditional Shopping Crushes Online Shopping in Social Media

Over the past week, we have had two of the biggest consumer shopping events of the past year - Black Friday and CyberMonday. The media buzz about each of these artificial shopping holidays has been enormous. That caused me to...

Posted in Schwartz Crossroads on December 1, 2009 9:46 AM

Best Practices in Social Media Webinar: Learn from the Past

While some claim the summer months are a time when business slows down, anyone involved in retailing and consumer PR knows that it is when holiday planning swings into high-gear.To help companies maximize their social media efforts (particularly around the...

Posted in Schwartz Crossroads on July 13, 2009 9:29 AM

When Ringing in your Ears is a GOOD Thing

Hear ye! Hear ye! 2009 was another outstanding year for Schwartz Communications at the 40th Annual Publicity Club of New England Bell Ringer Awards. Schwartz and our clients received 26 awards recognizing media, special event and social media efforts in...

Posted in Schwartz Crossroads on June 3, 2009 4:41 PM

Interesting Insights - Schwartz Links

While today many bloggers will be spending the time on April Fool's jokes, I wanted to take a minute to highlight some of the best and most recent entries on other Schwartz blogs. There is more to Schwartz's blogging than...

Posted in Schwartz Crossroads on April 1, 2009 9:26 AM

Gamers Strike Back

Last week the gaming and marketing blogosphere was abuzz with articles on a negative piece on the popular video game, Mass Effect. The game was incorrectly decried as pornography and for showing "full frontal nudity." Neither is correct. What is...

Posted in Schwartz Crossroads on January 28, 2008 2:15 PM