Search Results from Schwartz Crossroads

Advertweeting: The New Frontier

Today in advance of its Chirp Conference, stories appeared about how Twitter was going to start offering promoted tweets in 2010. People are commenting - What does this mean? Has Twitter flown the coop? Will fan backlash cause it to...

Posted in Schwartz Crossroads on April 13, 2010 4:11 PM

Sustaining the PR Buzz from All Directions

My colleague Mark McClennan recently posted Top News Source Surprise, which is a great introduction to what I’d like to talk about – blending what some might call “traditional" PR with social media PR. In other words, don’t abandon traditional...

Posted in Schwartz Crossroads on April 8, 2010 4:35 PM

Excoriating the AVE Troglodyte

Earlier this week I had the pleasure of attending the PR News Measurement Summit in Washington D.C. It was a gathering of a few hundred PR professionals interested in advancing PR measurement and sharing best practices for tying public relations...

Posted in Schwartz Crossroads on March 25, 2010 10:36 AM

SxSW Day 4: How Tweet It Is

There was a lot that went on today at SxSW, but it all seemed to revolve around Twitter. From @Ev’s keynote introducing @anywhere to panels, hallway discussions and hordes of techies tweeting while dancing and singing at TechKaraoke.Twitter does a...

Posted in Schwartz Crossroads on March 15, 2010 11:40 PM

Did you hear about Apple?

Rumor has it they are going to be making some big announcement on Wendesday...Like many other tech executives and PR folks, I will be watching the news conference to find out that latest surprise from Steve Jobs.It looks like some...

Posted in Schwartz Crossroads on January 27, 2010 12:22 AM

Brown vs. Coakley: Who is winning the social media campaign?

Today the citizens of Massachusetts are electing a new Senator. The race has garnered national headlines, and those of us living in Massachusetts have been deluged with ads, calls and editorials for the past few weeks.We are not taking a...

Posted in Schwartz Crossroads on January 19, 2010 11:04 AM

Social Media: Many still need to apply communications fundamentals

Last night, I read a great blog post from @sixstringsnc. He called out some interesting data from a recent research report from the MarketingProfs on the "State of social media marketing."There are a number of interesting, useful and compelling stats,...

Posted in Schwartz Crossroads on January 19, 2010 8:17 AM

Is it OK to *Not* Announce on Twitter?

While in San Francisco last week for the RSA conference, Mayor Gavin Newsom announced he was running for Governor. He made his announcement on Twitter.At the same time, the Mayor of Boston, Tom Menino, announced he was running for re-election....

Posted in Schwartz Crossroads on May 2, 2009 5:45 PM

Ashton Wins, Proves Twitter The Killer App for Consumer PR

As pointed out on Mashable this morning, Ashton Kutcher and, now, Oprah get Twitter but, surpringly, most of CNN's audience doesn't. The CNN vs Ashton race and CNN's breaking news alert when Kutcher reached the million followers mark might help...

Posted in Schwartz Crossroads on April 17, 2009 12:51 PM

Twitter vs. Your Brand

Amazon has been on a PR rollercoaster ride since Sunday when gay-themed books began disappearing from the sales rankings and search algorithms. The Twitterverse immediately swung into action claiming a new anti-gay policy and AmazonFail soon eclipsed Easter as a...

Posted in Schwartz Crossroads on April 14, 2009 5:13 PM

Twitter Partners: Pointing the Way to Monetisation?

New Media Age today reports on the imminent launch of Twitter Partners – a new consultancy aiming to "help brands, media companies, and celebrities harness the power of the Twitter ecosystem". Set up by angel investor and serial entrepreneur Peter...

Posted in Schwartz Crossroads on April 8, 2009 8:43 AM

Be More than a Thumbnail!

No, we're not fooling with this one. A bunch of Schwartzers really will be hanging around at the Skellig in Waltham after work today, starting at 6pm for our April Fools Tweetup. The only April Fools joke would be on...

Posted in Schwartz Crossroads on April 1, 2009 9:49 AM

Twitter Brands vs. Twitter People

We are having an interesting internal debate at Schwartz about the value of Twitter brands. Specifically, whether Twitter accounts that are identified as a brand are better than Twitter accounts that are identified as a person.I follow numerous people on...

Posted in Schwartz Crossroads on March 26, 2009 12:51 PM

Come Join us for a Beer

Every once in a while it's nice to get out of the office and head down to the local pub for a beer. It's even better when you can do it with friends. That's why we'd love our social media...

Posted in Schwartz Crossroads on March 26, 2009 9:27 AM

The power of (semi)personal connection - PBS does well

Like millions of Americans, my wife and I are watching the Democratic National Convention this week. We have settled on C-SPAN as our network of choice, for we want to hear the words and see all the speeches, and not...

Posted in Schwartz Crossroads on August 28, 2008 11:48 AM

Twitter and Customer Support

When the Red Sox were in Japan to start the season, thousands of members of Red Sox nation turned on their TVs early in the morning to watch the broadcast from the Far East. Except for many DirectTV subscribers, there...

Posted in Schwartz Crossroads on July 23, 2008 11:09 AM

The Utopian Future, or Going Back to It

Peter Shankman gave a wonderful talk at Schwartz this week and he had a lot of interesting things to say about networking, technology and communications, but two pieces caught my attention. First was an initial concept that everything we predict...

Posted in Schwartz Crossroads on April 25, 2008 10:45 AM

Facebook or Phacebook?

Word today from TechCrunch's Duncan Riley that a successful phishing scam targeting Facebook users is on the loose. Unfortunately, this type of thing is only going to increase in prevalence as more and more people aggregate and connect using social...

Posted in Schwartz Crossroads on March 27, 2008 1:14 PM

What the Heck is a Tweet?

What the Heck is a Tweet?Twitter is not a new application to many PR pros. As with Facebook, though, we are all still trying to learn how Twitter can help our clients and their marketing programs.My recent interest in Twitter...

Posted in Schwartz Crossroads on March 20, 2008 6:47 AM