Stimulus Public Relations As Green Public Relations
The New York Times today ran a front page story reviewing how the government's stimulus package has affected Anderson, Indiana. It includes a nice graphic showing how the stimulus money was allocated to the state and the town and how those funds have created jobs.
I also noticed a quote from the chief executive officer for the Flagship Enterprise Center, who noted the difficulty in navigating the various federal agencies doling out the federal funds. Flagship is producing hybrid vans, and executives there are investigating what stimulus money might be available to them.
It made me realize that once the federal funds are distributed, there is going to be a rush to demonstrate that the funds are working. Green public relations will mean stimulus public relations.
The White House blog published regular updates noting "the recovery in action," though for the most part the entries put the spotlight on municipalities that staved off reductions in police forces or started infrastructure projects.
Soon, we will start seeing media coverage of private companies, and how they have benefitted from the stimulus funds. The stories will no doubt connect the strategic objectives of the companies (selling more products) to the strategic objectives of the government (showing how the funding led to job growth).
When green companies are involved, stimulus public relations can dovetail green public relations. Any company looking to receive federal stimulus money should have a clear plan for the public relations opportunity that will result.
Posted by Ross Levanto on April 27, 2009 at 10:17 PM
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