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Tip Sheets


5 Tips for Maximizing Cleantech and Green Trade Shows This Fall - August 2010 - Are you attending a Green or Cleantech trade show this fall? If so, check out this tip sheet on what you can do, starting right now, to get the most out of your presence at the Industry's top Fall Conferences.


VMWorld Tipsheet - July 2010 - Are you going to VMWorld this year? If so, download this tip sheet which discusses the best ways to maximize your visibility at VMworld this year- without a significant financial investment.


Wikipedia for Marketers - November 2009 - This Tip Sheet provides some practical advice for marketers who are trying to get an article about their company created and posted to Wikipedia. 

What is a Tip Sheet?

Tip Sheets are like mini-whitepapers for marketing executives, providing quick, tactical advice on a topic. The PR and communications experts at Schwartz develop each Tip Sheet to help marketers quickly get up to speed on a specific area within social media or media relations.

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Schwartz Blogs

September 9, 2010
Upon Further Reflection, She Went With the PR Agency
Recently in the "You're the Boss" blog on NYTimes.com, Jennifer Walzer, CEO of entrepreneurial tech company...

September 8, 2010
How hard is it for a company to get VC funding in 2010? Ask the experts.
With all of the recent talk of a potential double-dip recession, start-ups and later stage companies seeking funding...

September 7, 2010
A Preview of Health 2.0 with Matthew Holt
I am speaking with Matthew Holt, a San Francisco-based healthcare policy guru and entrepreneur, founder of The Health...

September 1, 2010
Thoughts on upcoming European events from a PR perspective
We are constantly being asked for advice on the conference and exhibition scene in Europe, and so with budgeting season...

September 1, 2010
What Mike Wise is Missing
This morning a crack member of the Schwartz Research team (Bill Bode) brought the recent Mike Wise kerfuffle to my...

 


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