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Public Relations Strategy and Branding
For all of our clients, Schwartz Communications develops a comprehensive, customized program that integrates and aligns PR with other branding efforts and overall company goals. We develop and execute a strategic plan, message development and tactical campaigns that build on your positioning initiatives to generate constant, wide-ranging media coverage. The first step is to understand your position in the market and the media. We conduct an audit of media coverage you and your competitors receive to establish a baseline. Then we develop messaging targeted at specific audiences that supports your sales and branding efforts and underscores your competitors’ weaknesses. What makes us different, however, is that unlike other public relations agencies, we don’t think the messaging and positioning component is an academic end in itself—it’s what drives our uncommonly powerful execution. We determine a winning strategy and then put massive force behind its implementation.
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