Tangled Web Blog

RSA 2010 - Security PR Webinar

"The RSA Conference Survival Guide: How to Achieve your PR Goals and Objectives"

Featuring Special Guest Matt Hines, marketing communications manager, Core Security Technologies

Tuesday, February 9, 2010 at 12:00 p.m. EST/9:00 a.m. PST

Calling all IT security marketing professionals! RSA Conference 2010 is swiftly approaching (March 1-5 in San Francisco). Do you have your organization’s RSA PR strategy in place?

Based on Schwartz Communication’s two decades of success helping dozens of security vendors achieve maximum visibility at RSA, we have designed a special RSA live webinar to help you quickly and effectively establish and meet targeted PR goals for the event.

In the IT security space, the RSA Conference is one of the premier trade shows, and for many vendors is considered a must-attend event. With thousands of IT security practitioners, experts, analysts, reporters, and vendor representatives converging on the Moscone Center in San Francisco this March, it is important for security companies to consider an RSA PR strategy. Whether or not a company is exhibiting at the event, there are ways to capitalize on the show for visibility purposes.

Schwartz Communications, the premier PR agency for IT security technology companies, will be hosting a live webinar titled, “The RSA Conference Survival Guide: How to Achieve your PR Goals and Objectives.” Led by two veterans of the Schwartz Security Practice--Ross Levanto, vice president and Tim Whitman, director of media strategy--the webinar will offer top tips from a PR perspective for success at RSA Conference 2010. Content will include both traditional and new media tactics for cutting through the event clutter to reach key influencers.

Joining the webinar as Special Guest will be security industry veteran Matt Hines. Matt is currently the marketing communications manager at Core Security Technologies, where he helps manage numerous aspects of the company’s overall public relations, analyst relations and social media programs. Prior to his arrival on the vendor side, Matt most recently spent time at eWeek (he still currently pens the Security Watch blog), InfoWorld, CNET and others. Attendees will have the opportunity to hear Matt share his unique perspective on having been both a journalist at the RSA Conference as well as a marketing professional from the vendor community, two very different hats for sure.

Please register here if you are interested in participating in the webinar to learn key factors that will help your company stand out from the hundreds of vendors expected to attend this year's RSA Conference.